CRM And Small Businesses

Customer relationship management or CRM software is no longer just for large companies. In today’s highly competitive world, small and mid-sized businesses everywhere should be looking at gaining an edge ahead of their competition. Leveraging the best solution for small business can help you achieve exactly that.

CRM software was originally designed to help businesses build and maintain relationships with new and existing customers. However, these days this solution can do a lot more. It can drive higher productivity and efficiency by streamlining your sales cycle. It can also organize your data, and allow you to view company performance at the click of a button.

If you’re still not sure whether this is the best option for your business,  consider a few benefits.

 What are the benefits of a CRM Solution?

For starters, a CRM can help you centralize your contacts and interactions, decreasing the time you spend searching for information. With it, you have access to information like email, phone number, notes from your last conversation with a prospect. You can also see their website, LinkedIn profile, and so much more in one centralized location, thus saving you time.

Tired of tracking your sales cycle in a spreadsheet? With a CRM for small business you can create views and dashboards to better manage your prospects. For example, with solutions like Bitrix24,  and Insightly CRM you can create a view that allows you to view your prospects in a specific stage of a sales cycle. A CRM solution will also allow you to have better visibility into where your prospects are in a sales cycle. This will ensure you’re focusing your time on the prospects that matter most.

Another great reason to leverage a CRM solution is its ability to sync with your systems. Today, CRMs are robust tools that can communicate with just about any system you’re already using. Integrating tools like Microsoft Office365 with your CRM can streamline your inbound marketing process. For example, when a lead fills out a form on your company’s landing page made through Office365, it will communicate with your CRM, automatically create a lead in your CRM, and prompt a team member to follow up. This type of configuration drastically increases efficiency and reduces the risk of recording incorrect data.

Leveraging a CRM to serve as a single source of truth will help keep your team on the same page, which fosters better internal communication. Storing information in one place saves everyone time (internally and externally), and improves overall experiences.

Most solutions have features that allow you to build customized templates and send mass emails, allowing you to track both open and response rates so that your marketing efforts become super quick and easy evaluate.

What’s Next?

If you choose to use a CRM solution, make sure it’s a cloud based. Also, make sure to research its mobile platform. Cloud based solutions allow you to access information from anywhere so you can update your records while on the go, waiting at the gate for your next flight, or working remotely.  A solution with good mobile platforms make managing your contacts even more accessible and easier.

Reports generated from CRMs are only as good as the data you put into them. However, a CRM can help small businesses tap into insights on a more granular level such as customer information and correspondence, individual sales performance, trends and more to enable you to make effective decisions to grow your business.


Running a successful business is not easy, but leveraging a CRM will help drive your business forward by empowering you and your team to be more productive, efficient, keep your data organized, and give you a more precise view of your business’s overall performance. Our Team at Thoromo Investment are at hand to advise you on the best approach.